Highlight on Hamilton Halton Brant Regional Tourism Association
Hamilton Halton Brant Regional Tourism Association (HHBRTA) is an independent, industry-led, not-for-profit organization committed to collaborating development initiatives that establish the region as a compelling tourism destination through:
Experience/product development and marketing of authentic and diverse experiences that generate increased day and overnight visitation and revenues.
Opportunities to increase industry capacities, revenues and viability.
Building recognition of tourism as a significant regional economic drier and employment generator based on performance measures.
Educational initiatives on behalf of the tourism industry’s development and investment.
Goals are focused on increasing the proportion of overnight visitors, increasing the number of same day visitors and increasing the yield per visitor.
HHBRTA is located in southwestern Ontario and includes:
County of Brant
The cities of Brantford and Hamilton
The Regional Municipality of Halton (City of Burlington, the Towns of Halton Hills, Milton and Oakville)
The Six Nations of the Grand River Territory
The Mississaugas of the Credit First Nation
HHBRTA MARKETING FOCUS INITIATIVES & PRIORITIES
Great Canadian Day Tripping
Hamilton Halton Brant’s diverse collection of distinct Canadian tourism experiences really sets The Heart of Ontario apart. The region’s close proximity to several of Ontario’s urban centres and the U.S. border creates a clear advantage as visitors can access these experiences quickly, easily and inexpensively. The Heart of Ontario is the consumer facing portal that promotes the destination visitor brand.
VISITOR EXPERIENCE BRANDS
Signature Landscapes for One-of-a-Kind Outdoor Adventures – Outdoor Campaign
A UNESCO World Biosphere Reserve. A Canadian Heritage River. Canada’s longest footpath. A collection of over 100 waterfalls. Hamilton Halton Brant offers visitors a wide range of outdoor activities set amongst some of Canada’s most treasured Signature Landscapes, including the Niagara Escarpment, the Grand River, the Bruce Trail and Lake Ontario. A diverse collection of conservation areas, parks, trails and routes provide easy access to these treasures and creative programming offers visitors truly memorable outdoor experiences. The core outdoor experiences that have been identified as key demand generators for Hamilton Halton Brant are:
Off-road and on-road cycling
Rock and ice climbing
Skiing, snowboarding and snowshoeing
Grand River Paddling – Co-invested Partnered Campaign
Elevating the Grand River Visitor Experience brand is a top priority, The Grand River Paddling Campaign is multi-year marketing campaign that focuses on the paddling experience that delivers the demands of the target consumers. Marketing tactics include:
Promoting Grand River paddling experiences as well as off the river offerings that cover, see, do, eat, stay roofed and non-roofed opportunities within the region “Beyond the Canoe”
Amplifying the Grand River destination as a strong paddling destination
Leveraging the County of Brant Blue Canoe Visitor Initiative
Red, White and True – Heritage and Culture Campaign
Brave battles. Game-changing inventions. First Nations perseverance. Hamilton Halton Brant is home to many of the stories that shaped our country. These distinct Heart of Ontario stories aren’t just told here, they are celebrated with signature experiences at beautifully preserved heritage sites, museums, art galleries, festivals and events. Core cultural and heritage tourism products that have been identified as key demand generators for Hamilton Halton Brant include:
War of 1812 programming
Nationally acclaimed and family-friendly theatre offers
True Brew Path – Culinary Campaign
Grab some friends, nominate a designated driver, and become a big part of our red-hot, culinary scene. Hit the road for a day of touring and tasting at amazing craft breweries, cideries and wineries along the True Brew Path. This self guided culinary tour recommends additional stops that highlight different foodie destinations and cultural activities on the way. These recommended stops include:
Foodie Destinations – Restaurants, Bistros, Cafes, Fine Dining Experiences
Theatres and Galleries
Festival and Events
Arts and Entertainment
For Visitor Information, www.theheartofontario.com
For Industry Information, www.hamiltonhaltonbrant.com