Highlight on Hamilton Halton Brant Regional Tourism Association


Photo Courtesy of: Hamilton Halton Brant Regional Tourism Association

ABOUT:

Hamilton Halton Brant Regional Tourism Association (HHBRTA) is an independent, industry-led, not-for-profit organization committed to collaborating development initiatives that establish the region as a compelling tourism destination through: 

  • Experience/product development and marketing of authentic and diverse experiences that generate increased day and overnight visitation and revenues. 

  • Opportunities to increase industry capacities, revenues and viability. 

  • Building recognition of tourism as a significant regional economic drier and employment generator based on performance measures. 

  • Educational initiatives on behalf of the tourism industry’s development and investment.

Goals are focused on increasing the proportion of overnight visitors, increasing the number of same day visitors and increasing the yield per visitor. 


HHBRTA is located in southwestern Ontario and includes:

  • County of Brant

  • The cities of Brantford and Hamilton

  • The Regional Municipality of Halton (City of Burlington, the Towns of Halton Hills, Milton and Oakville)

  • The Six Nations of the Grand River Territory

  • The Mississaugas of the Credit First Nation


Photo Courtesy of: Hamilton Halton Brant Regional Tourism Association

HHBRTA MARKETING FOCUS INITIATIVES & PRIORITIES


Great Canadian Day Tripping 

Hamilton Halton Brant’s diverse collection of distinct Canadian tourism experiences really sets The Heart of Ontario apart. The region’s close proximity to several of Ontario’s urban centres and the U.S. border creates a clear advantage as visitors can access these experiences quickly, easily and inexpensively. The Heart of Ontario is the consumer facing portal that promotes the destination visitor brand.  


VISITOR EXPERIENCE BRANDS


Signature Landscapes for One-of-a-Kind Outdoor Adventures – Outdoor Campaign 

A UNESCO World Biosphere Reserve. A Canadian Heritage River. Canada’s longest footpath. A collection of over 100 waterfalls. Hamilton Halton Brant offers visitors a wide range of outdoor activities set amongst some of Canada’s most treasured Signature Landscapes, including the Niagara Escarpment, the Grand River, the Bruce Trail and Lake Ontario. A diverse collection of conservation areas, parks, trails and routes provide easy access to these treasures and creative programming offers visitors truly memorable outdoor experiences. The core outdoor experiences that have been identified as key demand generators for Hamilton Halton Brant are:

  • Paddling

  • Off-road and on-road cycling

  • Hiking

  • Rock and ice climbing

  • Skiing, snowboarding and snowshoeing

  • Waterfall viewing

  • Camping

Grand River Paddling – Co-invested Partnered Campaign 

Photo Courtesy of: Hamilton Halton Brant Regional Tourism Association

Elevating the Grand River Visitor Experience brand is a top priority, The Grand River Paddling Campaign is multi-year marketing campaign that focuses on the paddling experience that delivers the demands of the target consumers. Marketing tactics include: 

  • Promoting Grand River paddling experiences as well as off the river offerings that cover, see, do, eat, stay roofed and non-roofed opportunities within the region “Beyond the Canoe”

  • Amplifying the Grand River destination as a strong paddling destination

  • Leveraging the County of Brant Blue Canoe Visitor Initiative 


Red, White and True – Heritage and Culture Campaign 

Brave battles. Game-changing inventions. First Nations perseverance. Hamilton Halton Brant is home to many of the stories that shaped our country. These distinct Heart of Ontario stories aren’t just told here, they are celebrated with signature experiences at beautifully preserved heritage sites, museums, art galleries, festivals and events. Core cultural and heritage tourism products that have been identified as key demand generators for Hamilton Halton Brant include:

  • War of 1812 programming

  • Canadian heritage

  • Industrial heritage

  • Sports heritage

  • Nationally acclaimed and family-friendly theatre offers

  • Family attractions


True Brew Path – Culinary Campaign 

Grab some friends, nominate a designated driver, and become a big part of our red-hot, culinary scene. Hit the road for a day of touring and tasting at amazing craft breweries, cideries and wineries along the True Brew Path. This self guided culinary tour recommends additional stops that highlight different foodie destinations and cultural activities on the way. These recommended stops include: 

  • Live Music 

  • Foodie Destinations – Restaurants, Bistros, Cafes, Fine Dining Experiences  

  • Theatres and Galleries

  • Festival and Events  

  • Arts and Entertainment 


For Visitor Information, www.theheartofontario.com

For Industry Information, www.hamiltonhaltonbrant.com

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SCOR EDC

4 Elm St., Tillsonburg, ON N4G 0B4

do@scorregion.com

519-842-6333

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